Alliance Statement on Rearward Visibility

March 31, 2014

Washington, DC - “Today, the government has stepped forward as a strong advocate for cameras on cars, and this action helps pave the way for using cameras in other ways on vehicles. Automakers already provide rearview cameras, a driver-assist technology, as a standard or optional feature on two-thirds of the nation’s 50 top-selling vehicles. Additionally, automakers are offering about two dozen other driver-assist technologies like lane-keeping assist and automatic high beam control on sale today. These are exciting new innovations, but we know our customers have their own preferences among new technologies. It is one of our core beliefs that consumers should be in the driver’s seat when choosing which technologies they want to purchase.

“Today, the Alliance is petitioning NHTSA to allow automakers to use cameras as an option to the conventional side-view and rearview mirrors. Today’s mirrors provide a robust and simple means to view the surrounding areas of a vehicle. Cameras will open opportunities for additional design flexibility and innovation. This idea has been in development since the 1990s, when the U.S. Department of Energy partnered with automakers to produce an energy-efficient concept car with cameras instead of side-view mirrors.”

Vew the Petition