2014 Sales

Quick Facts

  • U.S. sales were strong in 2014: 16.44 million units sold, a 5.8% increase over 2013’s 15.53 million

  • Sales for 2014 were the highest they’ve been in 8 years – since 16.50 million units were sold in 2006.

  • Truck sales ended with its highest market share in nine years – 53.2%, which was led by a record demand for CUVs with an all-time high annual penetration of 26.9% in 2014.

  • Small and Middle sized cars were the second and third best selling vehicles, while large cars were the only segment to see a decline in sales from the previous year.
  • Looking ahead: sales have increased for five straight years, if deliveries in 2015 beat 2014, which they are forecast to do, it would be the first time in over eight decades on record that sales increased six straight years

Data from Ward's Automotive. 


2014 Sales: Highest in Eight Years

Auto Sales Projected to be Highest in 6 Years


2014 Sales vs. 2013: US Light Vehicle Sales up 5.8%, Most Sales Since 2006

U.S. Light Vehicle Sales Highest Since 2007 

Light Trucks Help Fuel 2014 Sales

Both Passenger Cars & Light Trucks Are Popular

In 2014 light trucks sales increased over 10%, while car sales inched up 1.4% over 2013. For the past decade, about half of new vehicle sales have been split between cars and light trucks—minivans, SUVs and pickups. Often consumers choose light trucks for their passenger and cargo capacity, four-wheel-drive features, towing capacity and more.



Automakers sold 16.4 million light vehicles in the U.S. market last year, up 5.8% from 2013, the highest mark since 2006. If forecasts hold true, 2015 could see more than 17 million light vehicles sold.

Steady, Strong Sales Until 2008...and Now Growing Again

Despite Tough 2008, Steady Sales Before & Growing Sales After