New April is Distracted Driving Awareness Month


Distracted Driving

For years, automakers have been working to reduce in-vehicle distractions. In fact, automakers worked with a wide range of experts to develop the first set of distraction guidelines in 2003.

And our work continues. In April – Distracted Driving Awareness Month – our industry joins other stakeholders in calling attention to the importance of keeping eyes on the road and hands on the wheel.

The Auto Alliance has partnered with the American Academy of Orthopaedic Surgeons (AAOS) for an award winning, multi-media education effort. In schools, town hall meetings and in advertising outreach, the message is the same: Decide To Drive.

This ad is being featured in national publications and public spaces throughout the Unites States.

In addition to a print and internet campaign, the Alliance and AAOS are taking to the airwaves to promote safe driving in major driving markets across the country. Here is a sample of these ads:

“Breaking Bad Habits: Teens & Texting Behind the Wheel”

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“Eyes on the Road, Hands on the Wheel"

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“Teens & Distracted Driving”

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RESOURCES: LEARN MORE ABOUT THE ALLIANCE’S WORK TO CURB DISTRACTED DRIVING: