New April is Distracted Driving Awareness Month


Distracted Driving

For years, automakers have been working to reduce in-vehicle distractions. In fact, automakers worked with a wide range of experts to develop the first set of distraction guidelines in 2003.

And our work continues. In April – Distracted Driving Awareness Month – our industry joins other stakeholders in calling attention to the importance of keeping eyes on the road and hands on the wheel.

The Auto Alliance has partnered with the American Academy of Orthopaedic Surgeons (AAOS) for an award winning, multi-media education effort. In schools, town hall meetings and in advertising outreach, the message is the same: Decide To Drive.

In 2015, the program released a lighthearted viral video series, called #NoSmallDistractions, to highlight the fact that everyday things can be distractions behind the wheel. In 2016, the videos are being refined into Public Service Announcements and distributed to 1,300 television stations nationwide. See the PSAs here:

 

 

 

This ad is being featured in national publications and public spaces throughout the United States.

In addition to a print and internet campaign, the Alliance and AAOS joined the Driving Schools Association of the Americas to take to the radio airwaves and bring their messages right to drivers in major driving markets nationwide:

“Breaking Bad Habits: Teens & Texting Behind the Wheel”

Play

“Eyes on the Road, Hands on the Wheel"

Play

“Teens & Distracted Driving”

Play




RESOURCES: LEARN MORE ABOUT THE ALLIANCE’S WORK TO CURB DISTRACTED DRIVING: