New April is Distracted Driving Awareness Month


For years, automakers have been working to reduce in-vehicle distractions. In fact, carmakers worked with a wide range of experts to develop the first set of distraction guidelines a full eleven years ago – in 2003; years before this issue entered the broader public debate.

And our work continues. In April – Distracted Driving Awareness Month – our industry joins other stakeholders in calling attention to the importance of keeping eyes on the road and hands on the wheel.

The Auto Alliance has partnered with the American Academy of Orthopaedic Surgeons (AAOS) for an award winning, multi-media education effort. In schools, town hall meetings and in advertising outreach efforts, the message is the same: Decide To Drive.

The following ad is the latest incarnation of the public awareness campaigns. It has been featured in national publications and public spaces throughout the Unites States.


In addition to a print and internet campaign, the Alliance and AAOS are also taking to the airwaves to promote safe driving in major driving markets across the country. Here is a sample of some of these ads:

“Breaking Bad Habits: Teens & Texting Behind the Wheel”

Play

“Eyes on the Road, Hands on the Wheel"

Play

“Teens & Distracted Driving”

Play




Learn more about the Alliance's work to curb distracted driving: